AAMVA — Dunn Branding

PROJECT OVERVIEW

As the in-house marketing and design manager at AAMVA, I led a variety of branding and marketing campaigns. Starting with a full brand-refresh for AAMVA, we created a new brand identity and updates to all corporate visual elements. This included new business cards, letterhead, website, social media, newsletters, office signage, marketing collateral, and more.

I also managed all conference branding efforts for the association, overseeing a suite of six annual conferences. In 2017, I successfully rolled out a new brand identity for all conferences, including new logos, and consistent visual and messaging elements.

As the managing editor for the association’s flagship publication, I led a team of writers and designers, producing and delivering 25 issues to AAMVA’s full membership. This creative work successfully garnered eight national awards for the association, ranging from editorial content to cover design.

SERVICES

Branding

Marketing

Design

Strategy

Research

Office Design

After moving into our new office space, I incorporated our updated branding elements into a collection of mural wraps.

Office Design

Exhibit Booth

Our updated exhibit booth showcases the new AAMVA brand with consistent imagery and succinct content. This booth is displayed at 10 highway safety conferences throughout the year.

Brochure Design

Email Banners

Conference Branding

Conference Digital Banners

Conference Rebranding Project

Successfully overhauled all six AAMVA conference brand images, creating a cohesive family of logos.

Foldout Brochure

AIC 2017 App Rollout

AIC 2017 Stage Design

AIC 2017 Registration Design

Conference eNewsletter

AIC 2017 Direct Mail

Print Advertisement

Elevator Clings

Print Advertisement

This ad ran in the National Sheriff's Association magazine for all four issues in 2015.

Digital Promotion

A video we created to highlight our diversity at AAMVA. We had a collection of employees wishing our members "Happy Holidays" in 10 different languages.

Best Practices DVDs

We promote our organizational best practices through a collection of DVDs. Each edition includes an executive summary video, along with the corresponding best practice document for members to use.

Among Move Magazine’s eight national awards, the following issues took home Best Cover Design and Best Feature Article, respectively, from Association Media & Publishing. See more at movemag.org.